APTA has pulled a coup I previously would not think could have happened...we recruited away the VP of the American Chiropractic Association (the best marketers in the health care business hands down), Felicity Clancy, to be the new Vice President of Communications at APTA!
Here is the announcement from APTA:
"I am pleased to announce that we have hired Felicity Feather as the new Vice President, Communications. Felicity starts at APTA on Monday, April 7. Felicity is currently the Vice President of Communications and Marketing at the American Chiropractic Association. She has held that position since 2001 and has been with the ACA since 1990. Before that Felicity worked for Express Newspapers in Gaithersburg, MD and at WJAC-TV News in Johnstown, PA. Felicity is a graduate of Indiana University of Pennsylvania where she earned a BA in Journalism. She also holds a Master of Public Administration from George Mason University. She is a member of the American Society of Association Executives and the Society of National Association Publications. She is also a member of the Metropolitan Chorus in Arlington, VA. Felicity resides with her husband and two daughters in Falls Church, Virginia."
Ok Felicity, first to air some years of pent up frustration at your success...it's hard seeing your name in all those chiro PR pieces, some of them directed against me!!!...but now that you have seen the light and left the dark side, we will quickly forgive you. In all seriousness, I appluad the effectiveness with which you did your job for 18 years...hands down outstanding work for the client you represented (while we unfortunately played dead most of the time). Felicity, if you can market chiropractic as legit, I assure you that you haven't seen anything yet when it comes to the untapped potential of pulling physical therapists out of the payer and consumer black hole into the limelight as experts in the non-surgical management of patients with musculoskeletal conditions.
I will keep being a cautious optimist until we see results, but I am starting to be a John Barnes fan more and more everyday. The EIM Team applauds the outstanding work from the Board of Directors, APTA staff, and anyone else involved in her recruitment.
Felicity, I know your last name is Clancy now, but you will always be Feather to us (please apologize in advance to your husband for the slight)...Felicity Feather just has a ring to it! Welcome to the best (and most misunderstood) health care profession on Earth!
Please join in via massive comments to this post welcoming Felcity to APTA. Also, if you've been on the sidelines about not joining APTA, let this be your catalyst to do so now...good things are in the midst and this is really a good day for our profession.
John