MyPhysicalTherapySpace.com - A part of the 1T - the "One Thing" you need for PT practice.

2010 International Private Practice Business Summit!!

Larry Benz at the 2010 International Private Practice Business Summit

 

Hello!

I would like to personally invite you to the 2010 International Private Practice Business Summit on January 22-24, 2010.  The Summit is a 3-day business meeting for private physical therapy practice owners. There will be more than a dozen experts presenting on topics related to the business of physical therapy and strategies for creating high performing and prosperous world-class clinics.  This Summit will motivate, inspire and teach everything you need to know to transform your clinic into a top-notch, competitive, enjoyable business. 

 

I will be presenting “Clinical Excellence Begins with World Class Customer Service”  on January 22^nd.  While physical therapy clinics are stressing their clinical expertise, practices with unprecedented focus on the customer experience and service excellence are gaining market share, “buzz”, and loyal repeat patients trumpeting their competition.  I will focus on the ultimate outcome of a physical therapy experience-an emotionally engaged, enthusiastic ambassador who has been impacted for life from treatment at your physical therapy clinic.   This session will give you the tools to deliver and sustain “the best” customer service experience for your patients.

 

Registration opens today, October 28.  If you register prior to November 19 you will receive an early decision maker discount.  Click here to register.  

 

Hope to see you there!

Larry

PTJobs.com and EIM.....a partnership of results!

Partner with EIM, MyPhysicalTherapySpace, and PTJobs.com to experience an expanded world of results!  Gain added exposure by cross posting your job listing on Evidence in Motion (EIM) and MyPhysicalTherapySpace, collectively known as the 1T community.  This added visibility option, which includes all three sites, is offered for an additional $40 per job posting.

PTs are fat, have tatoos, and don't use sun screen

I am not inherently opposed to traveling PT positions, but this ad from Delta Flex Travelers in the March 17 issue of Today in PT has to go down as one of the worst ever.

The implication is that the photo of the fat guy with the tatoo and a bad sun burn standing in the water is a PT (tough to visualize on this B&W scan but trust me on the fat, tatoo, and sunburn), not exactly the image I would be trying to convey if this were my recruiting company. Is this really the perception of a PT? I guess we can only hope they had a PTA in mind with the image (just kidding)!

John

APTA pulls a marketing coup!!!

APTA has pulled a coup I previously would not think could have happened...we recruited away the VP of the American Chiropractic Association (the best marketers in the health care business hands down), Felicity Clancy, to be the new Vice President of Communications at APTA!

Here is the announcement from APTA:

"I am pleased to announce that we have hired Felicity Feather as the new Vice President, Communications. Felicity starts at APTA on Monday, April 7. Felicity is currently the Vice President of Communications and Marketing at the American Chiropractic Association. She has held that position since 2001 and has been with the ACA since 1990. Before that Felicity worked for Express Newspapers in Gaithersburg, MD and at WJAC-TV News in Johnstown, PA. Felicity is a graduate of Indiana University of Pennsylvania where she earned a BA in Journalism. She also holds a Master of Public Administration from George Mason University. She is a member of the American Society of Association Executives and the Society of National Association Publications. She is also a member of the Metropolitan Chorus in Arlington, VA. Felicity resides with her husband and two daughters in Falls Church, Virginia."

Ok Felicity, first to air some years of pent up frustration at your success...it's hard seeing your name in all those chiro PR pieces, some of them directed against me!!!...but now that you have seen the light and left the dark side, we will quickly forgive you. In all seriousness, I appluad the effectiveness with which you did your job for 18 years...hands down outstanding work for the client you represented (while we unfortunately played dead most of the time). Felicity, if you can market chiropractic as legit, I assure you that you haven't seen anything yet when it comes to the untapped potential of pulling physical therapists out of the payer and consumer black hole into the limelight as experts in the non-surgical management of patients with musculoskeletal conditions.

I will keep being a cautious optimist until we see results, but I am starting to be a John Barnes fan more and more everyday. The EIM Team applauds the outstanding work from the Board of Directors, APTA staff, and anyone else involved in her recruitment.

Felicity, I know your last name is Clancy now, but you will always be Feather to us (please apologize in advance to your husband for the slight)...Felicity Feather just has a ring to it! Welcome to the best (and most misunderstood) health care profession on Earth!

Please join in via massive comments to this post welcoming Felcity to APTA. Also, if you've been on the sidelines about not joining APTA, let this be your catalyst to do so now...good things are in the midst and this is really a good day for our profession.

John

Kudos to our partner PT Jobs.com!

Evidence in Motion and MyPhysicalTherapySpace would like to take a brief moment to acknowledge our partner PTJobs.com (see the job listings on the right side of our web pages) for taking the necessary steps to insure that their job listings do not include ads from clients who operate in referral for profit (RFP) arrangements. A policy that goes into effect next week makes it very clear that PTJobs.com does not accept job listings for positions in a practice if any physician has a financial interest in the practice and refers patients to an employed physical therapist or to a physical therapist who supervises an employed physical therapist assistant due to fundamental conflict of interest.

To be clear, we did not have to twist their arm for them to move in this direction. The policy has always been consistent with their company’s mission and values, and they are themselves actively involved in and support physical therapist owned practices. The issue was figuring out how to drill down to ownership interests during the registration process. They settled on a process by which potential clients would have to make the following certification during the resgistration process:

“I certify that no referral source (including any referring physician) has a financial interest in the practice that has the position that is the subject of this advertisement.”

Clients further acknowledge that their ad is subject to removal at anytime if it becomes clear that the client's status has changed or the certification was falsely made. Kudos to PTJobs.com for taking a strong position against RFP. If you're seeking to hire a physical therapist or are looking for an opportunity yourself, be comfortable knowing that when you post your ad or resume with PT Jobs, you're supporting a company whose interests are aligned with yours. Let them know you appreciate their stance by doing business with them!

Now if we could only get every PT educational program in the country to adopt a similar policy when it comes to setting up clinical education sites for their students. We should be able to go to a website and see very clearly which educational programs have adopted such a policy and those who have not. Please let us know if such a list has been circulated or already posted. Otherwise, we will consider posting such a list here, one that can be updated in real time if a program adopts such a 'no RFP' policy. We need transparency in this area. I'm afraid that many programs routinely collaborate with practices that do not serve the best interests of the very professionals the educational programs are supposed to be training.

John

PTJobs.com and Evidence in Motion/MyPhysicalTherapySpace form a partnership based on results!

Evidence in Motion (EIM) and MyPhysicalTherapySpace (The '1T') have partnered with PTJobs.com, an employment resource website dedicated to the Physical Therapy profession. PTJobs.com was created to achieve results for therapy Employers and Job Seekers who want to find the right person or job. In a very short period of time, we have amassed a readership of over 5000 PTs across the country (and quickly growing!) who regularly communicate on MyPhysicalTherapySpace, follow the MyPhysicalTherapySpace  blog, attend our courses, and consult with us on implementing an EBP culture and skill set in their practice. We are proud to be associated with the best PTs in the country, whom we affectionately refer to collectively as the EIM and '1T' Community. Check out our Clustr Map as one small example of our rapidly growing global community.

The key to both of our companies is the term 'results'. By partnering, EIM, MyPhysicalTherapySpace, and PTJobs.com now bring an expanded world of results to you! Presuming you're an Employer seeking high quality therapists well versed in EBP, you can now post new job openings as an EIM/1T member for a special reduced rate on PTJobs.com. To receive this special discount, you must let PTJobs.com know that you heard about the offer from EIM or MyPhysicalTherapySpace/1T.

There is more! Be sure to elect the additional 'EIM/1T Enhancement’ option in your job post application. When you do so, in addition to being displayed on PTJobs.com, your job posting will also prominently appear on the EIM website, EIM blog, and MyPhysicalTherapySpace domains! Designed to provide high exposure and deliver immediate results, we commit to displaying only those job postings from Employers who elect the additional visibility option. This will insure that your posting is continuously exposed on a daily basis to thousands of evidence-based PTs. There is simply no better way to reach a critical mass of the best PTs around the country. Job Seekers can also post their resume for free, search the PTJobs.com database, and start receiving job opportunities today.

We look forward to enhancing Employers’ ability to hire the best PTs across the country. Start today by calling 1-866-78Jobs1 or 1-866-785-6271 to set up your initial account with one of PTJobs’ Employment Representatives. After that, log in and start receiving results from your job post or resume. It will reach thousands of evidence-based therapists within minutes of signing up! You can also contact us directly at jobs@evidenceinmotions.com.

Don't hesitate to let us know if you have any questions or would like to offer suggestions as to how we can serve you better! Get started today!

The EIM and MyPhysicalTherapySpace Team

Launch of Faculty Job Listing Service!

Evidence in Motion has launched a job listing service for open faculty positions in physical therapist educational programs. The program's logo and announcement will rotate in a premiere location on the blog and website, reaching ~4000 subscribers daily!

The cost is $100, and the ad can remain posted until the position is filled or the program requests that the announcement be removed. $50 covers our administrative costs. We will donate the other $50 to the Foundation for Physical Therapy. The idea with the faculty listing service is not to make money but rather promote goodwill in academia while at the same time providing a useful service for academic programs. Contact us at jobs@evidenceinmotion.com to register your program's faculty position announcement today!

We are exploring a more comprehensive job listing service for clinical PT positions in partnership with an outstanding company called PTJobs and anticipate its launch in the near future. Stay tuned! As always, don't hesitate to let us know if you have any questions or offer suggestions as to how we can serve you better!

The Evidence in Motion Team