June 18, 2009

EIM Receives Small Business Award!!

EIM won the 2009 Greater Louisville Inc. (GLI) Inc.credible Award for an outstanding small business. This award plays tribute to the top small businesses in the Louisville, KY area and EIM received the award for businesses with 10-49 employees. Nominated businesses were judged on the following criteria: community involvement, growth in employment, number of years in business, financial performance, innovativeness of product/service, and response to adversity. EIM was selected specifically for its flexible workplace model that has allowed for inc.credible talent attraction and cultivation. In recognition of EIM’s accomplishments, GLI states in their announcement that “EIM has created a genuinely unique on-line/on-site, best practice marketplace (an ‘educational-studio’) for the advancement of musculoskeletal physical therapy practice, incorporating a variety of educational strategies in a coordinated fashion, including; weekend courses, on-line courses, topical discussion threads, on-line journal clubs, and residency and fellowship degree tracks.” GLI went on to state, ”What makes EIM special is their founders and professional faculty. While administrative services are centralized, their network of subject matter experts (faculty/instructors/authors) reside throughout the US and occasionally beyond national borders. These experts would not be able to closely collaborate if required to reside in single or limited geographic location. Keeping this virtual office in mind, EIM developed and launched the first (and at this time, only) distance-leaning based residency and fellowship education model for physical therapists.” Thanks to everyone that has contributed to EIM’s success! Visit GLI’s website for more information.

June 14, 2009

When Do We Raise the Bar on Our Expectations?

One day, will we rise to a challenge... a challenge that defines expectations?  What do we expect of ourselves professionally?  Can we learn to be candid?  Can we demand candidness in communications?

Chronic pain... we all know chronic pain is huge.  At this point in time, literature does not support a "magic bullet" answer.  When I read something like this, I ask myself why?  Has any work been done to substantiate the existence of primal reflex-related pain, the reliability of determining primal reflex-related pain, the validity of primal reflex-related pain?  Kudos for light clarification, "technique doesn’t work for everyone," but it leads to further questions for me - who doesn't it work for and at what frequency does the technique fail?  "... if the patient doesn’t show any response after the first session, the treatment is not likely to work," leads me to ask, how do you know?  Where is the data?  What about long term response?

I have nothing against John Iams.  Seeing the article just brought questions to me - questions I believe we all do need to ponder.  This list of "articles" may appear impressive to consumers and to those in pain.  We know better though.  We know that those "articles" have no relevancy to really help in choosing intervention options.

Is there a way to like the person, yet at the same time, raise the bar and expect something different and a bit more candid?  Primal Reflex Release Technique might be coming to your town.  How will you respond?  What can be the best plan of action to take that respects the person and respects creativity yet at the same time elevates expectations for candidness on the level of evidence?  Should we expect a change in the processes involved with creativity?  What should be expected before creative ideas are offered as credit for continuing education?  Should defined quality tiers be used to quickly and easily indicate the potential value the continuing education course may have?

~Selena

June 10, 2009

An Extreme Risk of Drugs

Not sure if a physical therapist was ever involved  in treating Danny Gans' chronic back pain.

Another potential risk when one relies on medications to "treat" chronic back pain.  Was Danny educated on all his options?  Were all the risks of those options shared with him?

~Selena

June 07, 2009

Reduced Treatment Time on LBP from 66 to 12 Days

Another article regarding Seattle’s Virginia Mason Hospital and their use of the Toyota Production System Model to re-engineer healthcare.  Primary example is getting a patient in for low back pain right away avoiding MRI and specialist referral.

Physical Therapists can have a huge role in health care overhaul as we are the force multipliers of musculoskeletal medicine.

We need more of these examplars during as the current national debate continues.

larry@physicaltherapist.com

May 27, 2009

From Bulldog Award to... WhatCanBe Award

Remember over a year ago the bulldog award?  I know I wasn't too impressed with the efforts of that company.

Now, over a year later, we have... the WhatCanBe Award.  I'm thinking Deborah Myers (along with her team) at CRT/tanaka is quite deserving of the award for her work and creativity.  For those of us present at CSM 2009, we saw the brand that was launched.  Via the APTA website, you have to be a member to see the video we all saw.  Well.. it is a YouTube video, so hello... it is public.  For those of you interested and NOT members, here it is:  Move Forward video.   Along with the video is a consumer website that is beneficial for ALL physical therapists.  This website is Move Forward.  

A much better message is being delivered to consumers.  If I were a consumer who was unaware of physical therapists and the role a physical therapist could have for me, I believe this current work better depicts the role of physical therapists.  The video tells a story which will emotionally involve consumers. 

Personally, I'd hack out the "hero" thing... The "hero" thing is too much of an abrupt change from focusing on the patients and the patients' stories to the physical therapist.  It's almost like the video is connecting 2 separate messages 1) the role a physical therapist can have and 2) come be a physical therapist and be a hero.  Too bad there wasn't a short video clip of someone with obvious back pain.  Physical therapists treat a lot of people with back pain.  A seed could have been planted to consider a physical therapist for resolution of back pain.

Overall, if I were to rate the brand and the work put forth thus far, I'd give it a solid 8 out of 10.  What do others think?

~Selena

May 17, 2009

Random Thoughts on Profession of Physical Therapy

So many thoughts, so little time to blog.  Thought I would send out some randomness:

-If anybody doesn’t think that we are our own worst enemy, look at this article that made national press release and that I sent to twitter world with the proviso that it is 20 years old

-lots of chatter on the listserves about Dubin Orthopedic Clinic who appears to me to be one of many unscrupulous docs that over the years has sent unsuspecting patients to his “physical therapy” space within his clinic. Of course, the “therapy” was administered by non PT’s.  Thankfully, the good folks at the KY licensure board sought to protect the public due to the protection of the physical therapy term and numerous decisions, overturned decisions, etc. ensued. Of course we need to protect the term and ensure that the public is served in fact by PT’s if our term is used.  However, I found it fascinating that in one of the decisions that it is clear that PT is not “defined” by the CPT codes that we use in physical therapy.  I consider that a huge positive to fight the growing number of number within our profession that want CPT codes and medicare rules to become the ruling practice of physical therapy. Thank goodness the scope of what we do is governed at the highest order of our state practice act and the licensure board that assures its integrity. Left to our own devices, we will regulate ourselves out of existence.

-speaking of CPT codes, it has been pointed out to me by more than one very credible source that my criticism of the current codes needs to be viewed historically.  They are correct, the CPT codes now are much better than the old days of hot packs for 30 min on comparable terms of therex.  While improved, I strongly believe they are out of lockstep with current best evidence and the way in which PT currently exists in its finest form.  Refinements are definitely needed but it is a lot easier to come up with solutions than it is to get them implemented in large part due to the whole notion of “budget neutrality” in code weighting and the obvious reality that CPT is typically preceded by “AMA CPT”.  We don’t own codes that we are forced to use. I hope we can get some progress amending these in a beneficial way.

-is there any more stupid and redundant term than “skilled physical therapy”?  Assuming that a medicare patient has met the criteria of medical necessity, what is meant by “skilled”?  We can argue about effectiveness and outcome but the fact of the matter is that a patient under the care of a physical therapist is getting skilled care-100% of it.

-Much kudos to APTA on their response to Senate Finance committee Health Care Reform Policy Options.  Their well thought out and written response includes items on POPTS, SGR, and efforts to reduce hospital admissions.  You can access if you are an APTA member. If your not a member, dont’ be critical without joining first!

-I will be appearing at PT2009 in Baltimore at what I think is the 4th annual Rothstein Debate (my 3rd one-maybe they are just giving me multiple chances at improving).  The topic is on Medicare Regulation and the growing attempt by PT’s within our profession that aren’t practicing day to day to make those the de facto rules of all PT including several of their superimposed nonsensical regulations that fall outside our practice acts.  I know it is hard to believe that there are those within our profession that want medicare rules applied universally but it is a growing number. I only hope that whoever is debating me goes undercover and actually works seeing medicare patients in a clinic for at least 8 hours before attempting to defend the indefensible notion that we should sell out our practice acts for medicare rules. If you can’t attend, perhaps we can have a live twitter report at this lively discussion!

Thoughts?

larry@physicaltherapist.com

May 03, 2009

If a Physical Therapist Does Not Have Full Control

Is an independent contractor really independent?  Is there a possibility for an arrangement that puts the independent contractor at risk?  How can the risk be minimized?

Sometimes journalists don't report accurately and make mistakes.  This particular news article is interesting.  A rheumatologist, office manager and billing clerk were hauled to jail May 1st.  Why?  Apparently, a massage therapist was providing massage services in office space of the practice as an independent contractor.  Patients were referred to the massage therapist.  It appeared to me that even though the massage therapist was an independent contractor, the physician practice billed for the massage therapist services.  (Is this sounding familiar??  Is anyone thinking of a particular opportunity physical therapists may have as an "independent contractor" with physicians?  Hint, hint. )

You can read the article... major upcoding issues occurred.   Insurance plans did not have covered benefits for the services provided by massage therapist.  The physicians, who obviously had control over billing for claims, sent claims for services designated for physical, occupational and speech therapy.  Which insurance companies were upset?  Medicare (of course) AND Blue Cross Blue Shield!

It sounded like things got worse... when things get worse, that indicates to me upcoding wasn't a mistake... intentional fraud is how I would interpret the choice of actions of those involved.

Interesting what can happen when the right hand doesn't know what the left hand is doing.... the message to us all - be careful with your business contracts and the physical location arrangements.  Also... I'd love to know MORE specifics.  This particular case begs to question if 97140 is owned by physical, occupational and speech therapists.  The devil is in the details, but this would be a particular court case of interest as we battle an argument that we don't "own" any codes.

~Selena

April 30, 2009

NY Insurer CEO doubles salary in concurrent attempt at making PT Extinct

HIP/EMBLEM a NY insurer that covers 4 million lives of government workers primarily has just reduced the global fee from $55 to $45 statewide citing that it is “in line with patterns in the industry” and that the old reimbursement rate of $55 was “well above the industry norm”.

Help me out here Mr. Anthony Watson (CEO) and show anybody any kind of data that $55 or $45 is within any norm in the industry. The only published benchmark is CMS data and an extrapolation of that data for New York and in particularly in the city where rents are $30–$40 more approximates $90 and industry trends and work comp are negotiated above CMS rates.  I promise we can show you more data of CEO’s taking reduction in compensation versus doubling their take home.

The fundamental question is how can this happen?  The conventional wisdom is “cause they can”.  This is unfortunately true if too many unwise providers accept rates that will make them go the way of Shakers.  Perhaps HIP/EMBLEM and their bloated CEO don't remember the mass providers who finally said no to the ridiculous rates by the former ACN division of UHC.

It’s a good thing PT’s like Dr. Dimitrios are not afraid to go public and is going one step further by leading his staff to HIP offices in NYC to protest this impending 20% reductions.

Watch Dick Brennan’s TV report here.

larry@physicaltherapist.com

 

 

 

April 26, 2009

A Physical Therapist in New York Goes "Public"

About 1 year ago, I attended the Michigan Physical Therapy Association spring meeting and brought up a very valid concern about Blue Cross Blue Shield of Michigan.  Blue Cross Blue Shield of Michigan is a non-profit insurance company that continually increases premiums, continually pays its administrators high annual salaries and by switching most of its insurance plans to PPO plans continues to pay less to providers.  Of course, I haven't heard a darn thing with regard to what the MPTA has done in researching how BCBSM can elevate premiums yet concurrently maintain or decrease the fee schedule.  Providing insurance coverage should be a risk... subscribers pay to reduce their financial medical bill risk and insurance companies should be somewhat gambling in determining their premium amounts and fee schedules.  This isn't the case though because BCBSM wins and has complete control - look at the amount of profits made by BCBSM - it is sickening.

I contacted an attorney who was involved with a case against BCBSM.  A case that was brought up by 2 subscribers who could not afford to pay the higher and higher premiums.  Attorneys have zero sympathy for providers because providers decide to "participate." 

Apparently, it all started with a letter... a simple letter.  A letter that I'm sure had a strong visceral reaction - a 20% reduction in the fee schedule beginning May 1, 2009.  I saw this article and of course clicked on it because I was interested in the details.  The thing scared the dickens outta me too!  There is a YouTube video at the bottom that begins playing almost immediately.  (That WAS a good thing because it meant I wasn't crazy and hearing voices in my head!)

I think we all should be interested in how this situation pans out.  How will you respond if one of your payers sent you a letter like that?  Can you and the members in your state mobilize quickly?  What strategy would you use to alter the course?

~Selena

April 22, 2009

The Impact a Physical Therapist Can Have

Even though we have a high focus on research, outcomes and the whole idea of Moving Forward, don't ever forget the power of your words.

Trisha Meili obviously didn't forget.  20 years later she is able to credit the role her physical therapist had in assisting with her return to running, "The physical therapist knew just how to push me. There was a chapter of Achilles at Gaylord Hospital in Wallingford, Conn., where I was treated, that met on Saturday mornings. The head of the physical therapy department asked me if I wanted to join."

~Selena

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