The Business Side of Physical Therapy

With 42 states having direct access status for physical therapy services, the "business" side of physical therapy has potential for opportunities.  So, if you are living in a state of direct access, have you taken any steps to reach out to consumers?  Have you implemented a business strategy that encourages patient access to your services?

If you haven't yet because you aren't quite sure the impact this type of modeling will have from a business, consumer or third party perspective, a session being offered during the American Physical Therapy Association Combined Sections Meeting is definitely for you.  On February 20th from 1-4pm, Mary Beth Badke, PT, William Boissonnault, PT, Kip Schick, PT, Julie Sherry, PT and Marc Sherry, PT will be sharing their experience of "Implementing Direct Access in an Academic Medical Center Outpatient Orthopedic Physical Therapy Practice."

Now, from a practical standpoint, it is not advised to just jump in and open a private practice OR change business tactics on a whim.  There are certain things you just need to know before entering into or creating changes in the local medical ecosystem.  Obviously, creating extinction within the system is okay as long as it isn't your practice that's on the endangered list.  Tannus Quatre, PT will be speaking on February 20th from 8-11 am about "Market Analysis:  How to Predict Success Before Spending Money."

Image via Wordle

~Selena