Physical Therapy: The Best First Elevator Pitch Competition

The cost of secondary education in the US is alarming. The cost of PT education is staggering to say the least.

To combate this and to promote EIM’s new trademarked The Best First Choice in musculoskeltal care brand marketing message, we are starting our first (perhaps annual) Elevator Pitch Competition for PT students.

Here are the specifics, more to follow:

 

30 Second Elevator Pitch Competition

Why is physical therapy the Best First Choice_TM in musculoskeletal care?

 

What?

An elevator pitch is a quick overview that must grab the attention of someone who has twenty seven different things on their mind.  Getting to the point quickly is key! For this competition listeners need to believe that physical therapy is the Best First Choice_TM in musculoskeletal care and be left wanting more information about PT!

 

Top prize is $1000, second is $500, and third is $250!

 

Who?

Any PT Student in the US, Anywhere.

 

When?

Submissions will be taken now thru November 30^th

 

Where?

Submissions can via email @ elevatorpitch@evidenceinmotion.com.  You can also share with others on Facebook and on My PT Space!

 

Rules:

1. MUST answer “Why Physical Therapy is the Best First Choice_TM for musculoskeletal care?”
2. 25-30 Seconds (no longer, no shorter)
3. Individuals Only
4. Must be a PT Student in the US
5. No Entry Fee
6. Submit entries through email at elevatorpitch@evidenceinmotion.com.  Submissions should be made in the form of audio or video files.  You can share your pitch with others by posting on Facebook @ http://www.facebook.com/event.php?eid=42417476083  or on My PT Space. 
7. Include name, email address, school, phone number, and age with submission
8. Submissions are due no later than 11:59pm, November 30, 2008
9. Top 10 submissions will be picked and judges will post comments and announce the winner on Facebook, My PT Space, and YouTube on December 12, 2008 at 7pm
10. First place will receive $1000, second @ $500, and third @ $250 (winners will be contacted via phone and email)
11. All submissions and their content will become the property of Evidence In Motion, LLC. 
12. Email ElevatorPitch@evidenceinmotion.com with questions and visit www.evidenceinmotion.com (in the news) for more information.

 

Criteria for Judging:

1. Length: 25-30 seconds
2. Originality and Creativity- You must grab the attention of someone who has twenty seven different things on their mind and get to the point!
3. Effectiveness of Message- Listeners need to believe that physical therapy is the best first choice in musculoskeletal care and be left wanting more information about PT!

 

Judges:

A secret panel of the well know PT and Marketing gurus!

 

Check out Elevator Pitch info at http://en.wikipedia.org/wiki/Elevator_pitch or see examples at http://pitches.techcrunch.com/. 

 

Best of luck!

larry@physicaltherapist.com