Physical Therapists Will be Branded!

I honestly feel like a kid at Christmas!

An update from the APTA:  "APTA contracted with CRT/tanaka last year to develop a brand for physical therapy that will educate consumers and professional audiences, create an emotional connection with consumers, raise the stature of the profession, and enhance relationships with external constituencies.  The concept, presented to the Board by public relations firm CRT/tanaka, captured the strengths of the profession.  The proposal reflects a deep understanding of our profession."

I suppose we'll learn more later this year, unless someone wants to share specifics!  I was one of those kids that always peeked at presents, so if anyone wants to unwrap a bit of this "proposal" I won't be offended.

By the way, I am definitely appreciating the timely communication on behalf of the APTA to members.

Selena

Comments

[jwmatheson]

Hi Selena,

Thanks for the post. I was pleased with the news as well. While you were posting, I was taking a quick tour of my "google" results of "CRT/tanaka". I recognized many names on their client list. I like seeing my APTA dollars working the way they can and should.
JW

[Dan Pinto]

I felt the same way. Finally, the calls over the past year for the APTA to get with it regarding branding/marketing appears to be paying off. I am looking forward to the update.

[Stephen Moore]

Rehab network PTPN is taking branding a step further, with its new Physiquality initiative. The goal is to position therapists as the provider of choice for the full spectrum of health and wellness, and also to help therapists capture their fair share of the billions of dollars consumers spend each year on wellness, fitness and complementary medicine. This will not only boost the profile of the therapist in the marketplace, but help lessen our reliance on third-party payers and referral sources. Go to physiquality.com for more info.