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February 28, 2008

Adding to the Physical Therapist Identity Crisis

As I was skimming through these guidelines for management of hip and knee osteoarthritis over on Medscape, I actually became confused.  Apparently, the best recommendation for these particular patients included education, exercise, self-pacing and weight reduction.  A physical therapy "consultation" had less strength in the recommendation (it was based on "expert opinion).  The "consultation" would focus on appropriate exercise and advising an assistive device (if needed).

Shouldn't physical therapists be the ones consistently providing the best recommendation?  Isn't that what we do?  Interestingly, our identity crisis is international.

Selena

February 27, 2008

Fly Southwest Airlines (SWA) and Feel Pretty

Any airline willing to defy high falutin legal advice (I'm assuming SWA has long since fired attorneys that get in their way of getting business done) and defend itself in a very immediate, transparent, passionate, humorous, and sarcastic way all in one is a company worth doing business with. Check out their response to a couple of unruly but beautiful passengers claiming they got shafted because of their good looks.

What you have to love is their "in your face" response. They put an attractive SWA spokesperson in front of a candid camera (no professional filming at all) with "A beautiful way to fly" banner in the background. This is the best marketing that any company could ever do and another great example of SWA genius.

SWA is a company that you can LUV (hence their stock symbol). I can envision pretty and ugly people all over the world drawn to SWA. Fly them next time you get a chance. They are the best in the business.

All sorts of possible similar APTA responses to the recent NATA lawsuit come to mind. Let's help APTA transform itself into the SWA of professional organizations. SWA has a culture worth emulating.

John

APTA Engages a PT Whore!

Here is APTA's response to the infamous "Whore of Duxbury" (sounds British doesn't it). Don't tell me if you can't open the link because it means you're not an APTA member. APTA is "growing an edge" these days. APTA is slowly but surely starting to do real professional advocacy across the organization. I remain cautiously optimistic that our best days are ahead.

John

February 26, 2008

PT Whore of the Month Club #2

The inaugural PT "Whore of the Month Club" feature was received with great fanfare, so we will continue the monthly feature for a while and see how it goes.

The Feb 2008 winner of the PT Whore of the Month Club is...drumroll please...

Paul Duxbury for his recent submission in a so called peer-reviewed journal describing how to open ancillary POPTS/RFP clinics. There's not much worse than a PT undermining his own profession (and please, don't tell me he has the patient's or our health care system's best interest in mind). Let's just throw Orthopaedic Clinics of North America into the mix as well for having published an entire issue on how to use ancillaries as alternative revenue streams, which serve only to drive up utilization and costs. It's really a shame that a scientific journal no less borders on treacherously unethical boundaries (and I would argue flat out crossed the line and prostituted themselves).

Ah heck, while we're at it, why not just collectively throw all PT’s working in physician and chiro owned clinics into the mix. APTA can take a "hate the sin but love the sinner" strategy, but that doesn't mean we have to.

Keep sending in your ideas via email at info@evidenceinmotion.com or feel free to post as comments!

The EIM Team

Previous PT Whore of the Month Winners:

Jan 2008 - WebPT - PT Whore of the Month Club #1

Disclaimer:

In the event that anyone is concerned with our use of the word "Whore", we are referring to definition #4 below.

whore-

1. a woman who engages in promiscuous sexual intercourse, usually for money; prostitute; harlot; strumpet.

2. to act as a whore.

3. to consort with whores.

–verb (used with object)

4. Obsolete. to make a whore of; corrupt; debauch.

A definite blow to rating systems for providers. Should better providers be paid more?

Whether your a fan of insurance company rating systems or not, the impact was dealt a serious blow recently when Cigna altered its ratings of physicians in lieu of the scrutiny of New York Attorney General Andrew Cuomo.   Through various methods including financial incentives, steerage, and rating systems viewed on consumer websites, payors had been increasingly trying to drive patients to practitioners that they deem quality based on their system of measuring results.

As Sarah Rubenstein points out in her WSJ post insurers have been getting flack recently.  Cuomo sent letters to Cigna, Aetna, UnitedHealth Group, WellPoint’s Empire Blue Cross Blue Shield and other health plans asking them to justify methodologies and warning them not to launch programs in New York without their approval.

Which is worse, having indefensible methodology to rate quality or having to get approval by the government?

The fact that this trend is already going on with physicians appears to me to at least derail attempts to do the same thing to physical therapy providers via P4P or other systems.  This also is consistent with at least one poll of consumers where only 38% think providers should be paid more based on producing better results.

Discussion.   Should payors reimburse PT providers more if they can show thru defensible methodology that the PT provider is using EBP and/or has better results?

larry@physicaltherapist.com

Good News?

Health care spending will top $4 Trillion by 2017.  This will be about 6.7% annual increase in spending which is nearly three times the rate of inflation will be driven by increases in prices (not seeing this one) and increased demand for care with the federal government picking up about 49% of the tab.

Whether this is good news or bad news for PT will be completely dependent on our evolving identity as musculoskeletal experts and our ability to brand ourselves in the “eyes of the consumer”.  Older adults working later in life will further escalate musculoskeletal injuries and this could bode very well for us as employers are more likely to adopt to cost effectiveness and EBM versus medicare.

Thoughts?

larry@physicaltherapist.com

February 25, 2008

Promo of Direct PT Access in Pennsylvania

Nice Job!  We heed more of this and other highlights levereaging off of the citation in WSJ about the success at Virginia Mason.

Larry@physicaltherapist.com

EIM Announces Partnership with Regis University

The response for the EIM Orthopaedic Residency has been terrific. Here is a recent press release with respect to our relationship with Regis University in offering a combined tDPT/Residency option. If you're interested in either the residency alone or combined program, click on the "Request more information" link on this page. Residency training is clearly the next big thing in a post DPT world. Let us know if you have any questions. Thanks!

The EIM Team

Our time is now!

Read this WSJ article first on our ever getting closer to breaking Medicare program. The key sentence regarding possible solutions:

"Another innovative example: Virginia Mason Medical Center in Seattle offers a new approach to the treatment of back pain, a source of considerable medical spending nationwide. Under the old system, a patient would often first receive an MRI scan or specialty consultation and other tests before referral to a physical therapist. Under the new system -- which cuts the cost of treatment in half -- patients are first seen by a physical therapist unless additional diagnostic measures are clearly indicated, and receive an MRI scan only if the therapy doesn't work and symptoms persist."

In case you've lived under a rock for the last 20 years, back pain is a huge problem and disastrously managed in the US, with perverse incentives that encourage gross overutilization of very costly procedures like drugs, surgery, and imaging, a majority of which are completely unnecessary.

Given this disaster and the opportunity for physical therapists, we have been ranting about the need for physical therapists to lay claim to our being the preferred experts in managing patients with musculoskeletal conditions ever since we started blogging in 2005. There are way too many posts to link, but suffice it to say this topic has been a major theme woven throughout virtually every post ever made on the blog. If there is nothing else we market or do as a profession, we should do this well. All the other niche areas of practice will ride extremely long muculoskeletal "coattails" that benefit them far more than any isolated marketing campaign could ever do.

Why such a heavy and one-sided focus? The answer is very simple. Unlike 90% of the professional advocacy and lobby activity that take place on Capitol Hill, the clinical and economic data are completely on our side. Our interests are 100% aligned with government's interests, primarily how to get control over a rapidly spiraling out of control Medicare spending that will soon be the only government program.

I have absolutely no faith that our elected officials will do anything until the system is just on the verge of completely breaking, but once this happens, they will swoop in to be our heroes (tounge-in-cheek of course since special interests drive the problem of ever getting meaningful reform in the first place). Nonethess, we have to be ready to answer the call to action. We will see demand for physical therapist services increase more dramatically in the next 20 years because of the aging population and the disastrous health care system than we have seen in our entire history combined. The question is not whether the system will change to orient patients directly to physical therapists. The issue is really whether we will be ready to meet the challenge. That remains to be seen.

John

February 24, 2008

Congratulations Ft. Sill Physical Therapists

For leading “Warriors in Transition”. Super job! 

Proud to say that I did a clinical there many, many moons ago.

larry@physicaltherapist.com

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