Fly Southwest Airlines (SWA) and Feel Pretty

Any airline willing to defy high falutin legal advice (I'm assuming SWA has long since fired attorneys that get in their way of getting business done) and defend itself in a very immediate, transparent, passionate, humorous, and sarcastic way all in one is a company worth doing business with. Check out their response to a couple of unruly but beautiful passengers claiming they got shafted because of their good looks.

What you have to love is their "in your face" response. They put an attractive SWA spokesperson in front of a candid camera (no professional filming at all) with "A beautiful way to fly" banner in the background. This is the best marketing that any company could ever do and another great example of SWA genius.

SWA is a company that you can LUV (hence their stock symbol). I can envision pretty and ugly people all over the world drawn to SWA. Fly them next time you get a chance. They are the best in the business.

All sorts of possible similar APTA responses to the recent NATA lawsuit come to mind. Let's help APTA transform itself into the SWA of professional organizations. SWA has a culture worth emulating.

John