Health and Wellness Bandwagon

Some products and business marketing strategies are highly focused on the "health and wellness" conscientious consumers.  If Dannon's advertising strategy is any indication of the future, know the evidence of your claims.  Apparently, the words "clinical," "scientifically" and "proven" may sound great, authoritative and trustworthy to consumers, but that doesn't mean the claims will be accepted or believed by all.  Dannon is under scrutiny for its bifidus regularis regulatory claims.  Class Action Lawsuit