Line workers

I just finished reading an article in the Gallup Management Journal, the subject was innovation.  Below is a list of tips for innovation. 

10 Tips for Innovation

1. Know your business. Know what you can do and what you can't; know your strategy for success.
2. Know your market. What do your customers want that no one else is delivering?
3. Focus on big changes to big things. A winning innovation always disrupts the status quo.
4. Know the difference between creating an idea and executing it. When visualizing the idea, be as creative as possible to stretch the organization's thinking of what's possible. When executing, focus on delivering the idea while avoiding "scope creep" -- the tendency for a project to overreach its bounds and grow until the original intent is lost.
5. Find a project champion at the executive level. Forward-thinking senior managers may have less invested in the status quo and more invested in a bold new future.
6. Create a sense of urgency. Give the organization a reason to rally around the idea. This can get everyone thinking creatively.
7. Scope the project. Map what success looks like, and use failed experiments as learning opportunities.
8. Fail small to win big. Test the idea on a small scale before investing on a large-scale production.
9. Don't rest on success. Your competition will be reacting to your winning idea. Stay ahead of them by constantly improving your idea.
10. Invest for success. Fund the things that must get done first -- fewer bigger ideas versus lots of smaller projects.

How are we doing this in PT?  Is Evidence-based PT (EBPT) an innovation in our profession?  What I found interesting about the article is after the executives of the highlighted company bought into an idea (realizing it would put their company in a great position within its industry), the implementation of this change was being sabotaged by the line workers because it meant more work for them.  Finally, the project only became successful because the line workers were convinced that not implementing the change would be more harmful than implementing the change.  I want to say that the executives of PT have bought into the idea of EBPT (I'm sure we could have a discussion as to the extent).  Have we convinced all of the "line workers" that implementing EBPT will be less harmful to them than not implementing EBPT?  If not, how do we do that? 

Dan