Please Don't Stay on the Couch!
Let's suffice it to say that I don't think APTA does an adequate job on the PR and media front. The infamous Couch Potato Workout is just one of several examples of where our own professional association set the profession back rather than positively influence consumer awareness with messaging consistent with Vision 2020 and that advances the public's appreciation for the benefits of physical therapy.
If you haven't seen the Couch Potato Workout, be thankful. Now that I am linking it here, please make a New Year's resolution not to share with anyone who might be on the fence about the value of physical therapy. The Couch Potato Workout will for sure persuade them to think the worst of physical therapy. This news article is just one of many print and television media outlets that picked up on the workout and subtlety or not so subtlety made jokes about our profession's inability to get consumers off the couch and actually move! It's frankly embarrassing, and I will confess to being reluctant to even post about it. Although I cannot locate the clip, I understand Jay Leno even picked up on the story during one of his monologues and poked fun at PTs. The Couch Potato Workout is definitely not the face of Vision 2020. APTA also talks far too much about esoteric topics like the 'dangers' of back packs and musculoskeletal injuries associated with snow shoveling (when frankly the risk of a sudden MI is much greater!) and not nearly enough about why consumers should demand to see their PT when they experience a neuromusculoskeletal condition.
Regardless of my criticism, it's good not to end the year on a negative note. This recent press release about the value of PT to relieve pain is a pleasant surprise. We should be bombarding the consumer in 2007 with information about the evidence to support PT practice and how to avoid many of the numerous harmful side effects associated with Big Pharma and the often completely unnecessary invasive procedures associated with surgical specialty care (in particular for back pain).
Hopefully we will see many more efforts like this throughout 2007 that reach out directly to consumers with messages that are consistent with Vision 2020 PT. I frankly believe that APTA should completely outsource its PR and media efforts to a professional PR and marketing firm. We should be paying experts, not PTs, to accomplish this most important function! Enough for now. Thank you to APTA for getting it right here. Join APTA and help make a difference in 2007.
Happy New Year...and by all means, do not exercise on the couch! Get off your rear end and do something physical!
John




