Printed Materials & Marketing

In response to Jason’s inquiry, considerable effort continues to be put into establishing the effectiveness of various physical therapy interventions. Interestingly enough, one area that has been relatively understudied given the fact that it is virtually ubiquitous throughout health care is the influence that printed educational material (such as guidelines, practice parameters, etc.) has on influencing practice behaviors and most importantly, patient outcomes as a result of those behaviors. This Cochrane review by Freemantle and colleagues does just that. The jury is still out on this one, but there does appear to be some small impact and some approaches are better than others. Cochrane currently lists update protocol in progress for this older review.

 

At Evidence In Motion we have and continue to develop printed educational materials designed to educate and thereby influence the referring and practice behaviors of physicians and other providers as well as those of physical therapists. One of these items is an evidence based monthly newsletter (example attached), others include more detailed evidence summaries, abbreviated summaries, press releases, etc. Does anybody else care to share what they are doing with Jason and the rest of us?

 

Thanks,

 

Rob, Larry, and John

 

Download EducationalPrintedMaterialsFreemantleOldCochrane.pdf

Download musculoskeletal_monthly205.pdf